Fundamental Course : Microsoft MB-220 (Marketing Consultant)  Microsoft Dynamics 365 Marketing Functional Consultant (101 level course)

This course helps candidates learn the concepts for Microsoft Dynamics 365 Marketing functional consultants. In this role, candidates implement solutions for converting leads, building brand awareness, standardizing omnichannel messaging, and delivering insights.

You're going to set up email marketing, set up real-time customer journeys, nurture leads with personalized experiences, integrate LinkedIn, organize events, conduct Customer Voice surveys, segment, score, and stay on top of data privacy and security regulations as you configure the core marketing application.

Business owners and managers get advice and support from functional consultants about technology. Technology-based solutions are recommended and configured to meet clients' needs.

Using Microsoft Dynamics 365 for Customer Engagement and Marketing, this generalist will help clients and prospects get started and succeed. It's about no-code/low-code marketing functionality. Whether you're a small business just starting out, or a huge enterprise looking to expand into the marketing area, a marketing consultant works with a wide range of customers. It's not just about being good at configuring Marketing, but also about translating the client's business needs into functional requirements so you can decide between using an out-of-the-box or a configured arrangement to fit the client's needs.

Here are the five major topics I'd like to cover in this fundamental course:

1. Implementing Microsoft Power Pages, Microsoft Dynamics 365 Marketing, integrating CMS system, managing marketing environments

2. Create reusable content blocks, upload images, manage keywords, and configure content settings

3. Manage marketing emails and assets, outbound messages, push notifications, and Microsoft Teams chats

4. Set up event passes, manage sessions, speakers, and sponsorships, and create the event record

5. Data on leads, lead scoring, accounts, segments, customer journeys, social, emails, and websites