Welcome to course Professional Diploma of Product & Service Business Analyst by MTF Institute

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".

MTF is present in 208 countries and has been chosen by more than 360 000 students.

Course Author: Igor Dmitriev

Digital Transformation and Banking Expert

Education:

MBA, The Boston University

Master of Science at Engineering (Technical) Management,

The State University of New York at Buffalo

Master of Science at Informatics and Economics,

Six Sigma Black Belt

Experience:

Expert at Banking (> 18 years), FinTech & Digital (> 15 years),

Experienced Manager (> 14 years) with successful track of records

at personal and corporate entrepreneurship.

More than 12 years at worldwide banking groups such us

Societe Generale , Raiffeisenbank

Experience at roles: CEO, Head of Business, Chief Digital &

Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

The role of a Digital Products and Services Business Analyst (BA) is crucial in ensuring the success and efficiency of digital products and services within a company. They bridge the gap between technical teams and business stakeholders, ensuring that digital products align with business goals and meet user needs. Here's an overview of their key functionalities:

Requirement Gathering and Analysis: BAs work closely with stakeholders to understand business objectives and translate them into technical requirements for digital products and services.

Documentation and Communication: They document requirements, specifications, and user stories in a clear and concise manner, facilitating communication between technical and non-technical teams.

User Experience (UX) Analysis: They analyze user feedback, behavior, and market trends to improve the user experience of digital products and services.

Data Analysis: DPS BAs analyze data metrics to assess the performance of digital products and services, identify areas for improvement, and make data-driven recommendations.

Quality Assurance: They collaborate with quality assurance teams to ensure that digital products meet quality standards and functional requirements.

Project Management: They assist in project planning, scheduling, and coordination, ensuring that digital projects are delivered on time and within budget.

Learning about digital products and services business analysis is important for companies for several reasons:

Strategic Alignment: By understanding business goals and user needs, BAs ensure that digital products and services are aligned with the overall strategy of the company.

Cost Reduction and Efficiency: Effective analysis and requirements gathering help in minimizing rework and optimizing resources, leading to cost reduction and increased efficiency.

Competitive Advantage: A deep understanding of digital products and services allows companies to stay competitive in the rapidly evolving digital landscape.

Customer Satisfaction: By focusing on user experience and continuously improving digital products, companies can enhance customer satisfaction and loyalty.

Innovation: BAs play a crucial role in driving innovation by identifying opportunities for new digital products and services that meet emerging market needs.

In terms of career building, expertise in digital products and services business analysis can open up various opportunities in industries ranging from technology and e-commerce to finance and healthcare. Companies are increasingly recognizing the importance of digital transformation, making professionals with skills in this area highly sought after. Additionally, the role offers room for growth into leadership positions such as Product Manager or Business Analyst Manager as one gains experience and expertise in the field. Continuous learning and staying updated with industry trends and technologies are essential for success in this dynamic and rapidly evolving field.