Last updated: Jan 2026

Product managers who understand generative AI have a significant advantage in today's market—not because it's a trendy buzzword, but because it's becoming a fundamental part of how products are designed, built, tested, and improved.

Much like how data analytics evolved from a nice-to-have to a core product management skill, generative AI is quickly becoming essential for staying effective and competitive in the role.

Whether you're streamlining your daily workflow or evaluating AI features for your product, this knowledge directly impacts your ability to make informed decisions.

In this course, you’ll start with a simple, beginner-friendly overview of today’s AI landscape and what generative AI actually is. Then we’ll go hands-on: you’ll follow along step-by-step to build your own PM AI assistant using Custom GPTs — including how to use knowledge files and how to share your GPT so it becomes a reusable tool in your workflow.

By the end of the course, you’ll be able to:

• Understand where generative AI fits in today’s AI landscape

• Explain what genAI is (and isn’t) and where it creates real value

• Use genAI to boost your productivity as a product manager

• Build your own PM AI assistant with Custom GPTs (follow-along)

• Add knowledge files so your GPT can use your context and materials

• Share and reuse your GPT as a repeatable part of your workflow

You’ll also get access to 2+ ready-to-use PM AI assistants I built for this course — including one for product idea brainstorming and one that supports PM job search tasks (resume feedback and more).