This course contains the use of artificial intelligence.

Most companies do not have a growth strategy. They have a growth target and a hope that everyone will work harder to reach it. Here are 506 tools to build the system that grows: 338 ready-to-use templates, procedures, question lists and checklists, 130 models and methods, 20 services shown on screen and 18 working files.

Open a lecture, take the template, and map how your growth actually happens today.

Why targets do not create growth

Marketing, sales and operations each chase their own numbers, the CRM is full of gaps, leads are lost between teams, and hiring follows the target instead of the plan. Growth depends on a few heroes and stalls when they leave.

What changes after this course

Marketing, sales, revenue operations and operations work as one system, the CRM and funnel show where growth comes from, and the workforce plan supports the growth you expect.

What is inside: 506 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 62 downloadable resources: lecture presentations plus 18 working files, including a CRM audit and gap analysis workbook, a CRM field architecture workbook and an automation roadmap
• 338 ready-to-use tools inside the presentations:
• 98 templates and sample documents: marketing strategy one-pager, annual marketing budget, marketing experiment hypothesis, revenue funnel tracker
• 61 step-by-step procedures: marketing strategy development, low-budget market research, growth sprint execution, revenue funnel implementation
• 48 question lists and scripts: customer discovery interview script, marketing channel audit, buyer persona questionnaire, growth bottleneck diagnosis
• 37 checklists: marketing strategy audit, brand plan readiness, buyer engagement validation, RevOps readiness assessment
• 33 scorecards, rubrics and matrices: Ansoff growth matrix, competitor marketing channel matrix, price-value positioning map, RevOps maturity matrix
• 30 ready AI prompts: customer review analysis, ROMI analysis, revenue funnel audit, SaaS unit economics
• 28 formulas and metric sets and 3 other working tools: marketing performance metrics, growth marketing metrics, sales performance diagnosis guide, weekly operations rhythm
• 130 models and methods explained with examples: blue ocean strategy, STP segmentation and positioning, Porter’s five forces, North Star Metric
• 20 services shown on screen, including LinkedIn, Sales Navigator, Hunter, Influ2 and Recruit'em

Where the tools are

The marketing leader (3 sections, 153 tools). The first 30 days, diagnosis, budget, brand plan, the team and AI.

The sales team (3 sections, 77 tools). Hiring, onboarding, training, managing and motivating.

Lead generation and alignment (3 sections, 33 tools). Conversion, technology, experiments and cases.

Revenue operations (2 sections, 97 tools). The system, the funnel, CRM and rollout.

Operations (3 sections, 91 tools). Processes, rhythms, chaos and tooling.

Workforce planning (2 sections, 83 tools). Demand, norming, optimisation and performance.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

At the STB TV channel I planned recruiting from trends when we had plans for new TV projects. I built a table: with six recruiters, as we had then, we would close 300 incoming vacancies in six months; if the business wanted them closed faster, we needed more recruiters. Growth plans become real when you connect the target to the capacity needed to reach it.

How to use the course

Start with the marketing and sales sections, then build revenue operations, operations and the workforce plan. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 46 lectures across 17 sections, 21.5 hours
• 62 downloadable resources: lecture presentations and 18 working files
• 506 tools across the lessons, including 20 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Write your growth target and the three things that must be true to reach it, then open the first section. Enrol now and start your first lesson today.