This course contains the use of artificial intelligence.

Ask three people in your company what the strategy is. The answers you get are the strategy; whatever is in the document is a draft of it. Here are 334 tools to close that gap: 262 ready-to-use procedures, question lists, templates and checklists, 56 models and methods, 15 services shown on screen and a strategy answer card.

Open a lecture, take the procedure, and use it for the next strategy message you send.

Where it stops being understood

The strategy is written by a few people in a long session and sent out as a slide deck. Each level retells it in its own words, goals are set without the logic behind them, and by the second quarter teams work on what they understood, not on what was decided.

What changes after this course

The message is born in a well-run session, written so people can read it, rolled out through the right channels and turned into goals teams own. You run the discussion, handle resistance and check whether the strategy actually landed.

What is inside: 334 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 37 downloadable resources: lecture presentations plus a strategy answer card
• 262 ready-to-use tools inside the presentations:
• 83 step-by-step procedures: five-step strategic planning, two-day strategic session facilitation, internal communication audits, eight-step communication campaigns
• 59 question lists and scripts: key strategic questions, communication focus groups, communication channel selection, change communication planning
• 55 templates and sample documents: stakeholder analysis matrix, strategic alignment table, effective messages, communication calendar
• 41 checklists: vision statements, communication audit documents, effective messages, OKR change communication
• 18 scorecards, rubrics and matrices: SWOT analysis, power-interest matrix, corporate values frequency assessment, change resistance intervention matrix
• 5 other working tools and 1 metric set: crossing the river team-building exercise, performance review feedback survey, employee experience survey
• 56 models and methods explained with examples: management by objectives, know-feel-do communication, SMART goals, Four Disciplines of Execution
• 15 services shown on screen, including Google Forms, Google Docs, Workvivo, 15Five, Slack and Bonusly

Where the tools are

The strategy session and the document (2 sections, 54 tools). Where the message is born and how it becomes readable.

Communication as a system (2 sections, 46 tools). Channels, rollout and measurement.

Goals people own (2 sections, 43 tools). Translating strategy into goals and keeping them alive.

The room (2 sections, 103 tools). Running the discussion, closing, alignment and difficult rooms.

Resistance (2 sections, 32 tools). Why the strategy is refused, emotion, vision and making it stick.

Checking whether it landed (3 sections, 80 tools). Engagement, employee experience and a high-alignment culture.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

When I first joined Wargaming, I did not have enough strategic information about the company, so I prepared a list of questions and met almost 30 managers one by one. Those conversations showed me the business strategy and the circumstances behind it far better than any document I had been given.

How to use the course

Start with the session and communication sections, then use the goals, facilitation and engagement sections for your rollout. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 38 lectures across 14 sections, 18 hours
• 37 downloadable resources: lecture presentations and a strategy answer card
• 334 tools across the lessons, including 15 services shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Ask three people what the company strategy is, write down their answers, then open the first section. Enrol now and start your first lesson today.