Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page's ranking on search engines such as Google and Bing.

This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.

This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:

• Improve your website optimization strategy

• Enhance your SEO keyword research

• Conduct a competitor keyword analysis

• Build a SEO measurement framework

• Improve your landing page optimization

• Develop your off page SEO tactics

Digital Marketing & SEO - Course Syllabus

• What is Digital Marketing

• Digital Marketing Scope

• Digital Marketing Terminology

• What is Google Update

• List of key Google Updates

• Social Media Marketing introduction

• Various types of websites

• What to see in a website

• Basic webpage designing

• Creation of a website

• Website core structure

• What is SEO (Search Engine Optimization)

• Why businesses need SEO

• Components of SEO

• On-page SEO

• On-page on-site SEO factors

• Google Search Console

• Yahoo & Bing Webmaster tools

• Title tags, Meta tags, Header tags optimization

• Blog setup for Blogger and WordPress

• Blogger-posting

• Off-page-SEO

• WordPress website creation

• Google Analytics introduction

• Google Analytics Goal report

• Google Tag Manager and eCommerce

• Google-analytics-Vs-GA4

• htaccess File

• SEO Tools introduction

• Keywords Research

• Off-page optimization introduction

• Article Guest Posts

• Off-page Activities

• Technical-SEO

• Local Business Listing introduction

• Google and Bing local listing

• SEO reporting

• Client emails

• Google Ads - introduction, search ads, display ads, shopping ads, YouTube ads, app promotion, smart campaigns, tips & tricks

• Yahoo Ads

• Social Media Marketing

• Facebook - introduction, groups, company page, widget, Facebook ads and paid campaigns

• LinkedIn - introduction, account creation, company page creation

• Twitter marketing

• Why Content Marketing

• Quora

• Medium

• EzineArticle

• wikiHow