Localization is the art of adapting a product linguistically and culturally for international users. Although the industry has been around since the 1980s, it has become increasingly important over the past few years as more and more users are getting online and the vast majority of these users are non-English speakers.Localization Essentials will take you through the linguistic, cultural and technical aspects of launching a product globally. Whether you’re a developer, product owner, localization professional or translation student, this is where you’ll learn the basics of Localization – directly from the experts at Google. Already thousands of students around the world have taken the course since its launch and the following universities are using it in their curricula to teach students about Localization: University of Bologna, University of Trieste, University of Strasbourg (TCLoc and CAWEB Master Programmes), Suleyman Demirel University of Almaty.Join us, and get to know the world of Localization inside out.