Welcome to the eighth course in Term 1 as part of the series "MBA in Artificial Intelligence Digital Marketing".

Your website acts as the forefront of your business. It enables your visitors to see you in the virtual space so they can make specific assumptions and create a given brand perception.

Nevertheless, one of the most common woes for anyone running a business is getting a “lack of traffic” to any website or blog. We all know that a business should have a good online presence.  Website traffic is significant and has a three-way impact: the higher the website's number of visitors! ... If you are able to increase your traffic along with the quality of the visitors, the better you will be able to increase the conversion of your website and make that traffic paying!

But believe it or not - it is easier said than done. 

Unfortunately, the importance of search engine visibility is not understood by many website owners. They put greater emphasis on building a "beautiful" website. Not that this is bad, but search engine placement is really secondary. Hopefully, the list of common errors made by many website owners will help you to generate more targeted web traffic to your site - striking a loophole in the system... after all, that's not what you or we want.

All we need is a focused and strategic approach of the right customers or target audience by leveraging content curation - which is content written by influencers to drive ultimate traffic to a website, video, or any landing page.

There are secretive tools that you could add to your content marketing arsenal that can send the much needed targeted traffic back to your website. This course will discuss one such tool: Backly - the definitive magic bullet. Backly will help you to add a call-to-action to every link you share on social media. This is the power of influencer content marketing and you will realize this if you implement the tricks taught in the course.

The special lectures and growth hacking tips and tools covered in Section 2 will aid to take your marketing efforts to the next level.

Get ready and enrol now in influencer marketing in 2021.