This training deals with key areas concerning the interpretation of various research methods used in market research. The training aims to guide learners about approaches that are followed in market research along with explaining their practical applicability.

The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof. The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on.

The course is not just useful for market analysts but will be helpful for anyone who wants to learn about market research, irrespective of the fact whether they have prior knowledge of the subject or not. You may want to go through the broad topics that will be covered in the course.

• The course will begin with basic training about various essential concepts associated with market research such as concept, history and types of markets along with methodologies, approaches and processes followed for market research.

Market Research is an activity to gather information and collect data to cater in a better way to the customer’s needs and requirements. It is an essential field that is used in many industries around the world.

With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one’s market strategy to cater in a better and more fulfilling way to the targeted consumers.